Surf Cup Sports and Liverpool Soccer Club Partner to Expand Opportunities and Experiences within the San Diego Market

Surf Cup Sports (San Diego, CA) is proud to announce our new partnership with Liverpool Soccer Club (La Mesa, CA), a player development focused, community-centered, soccer club in San Diego.

Liverpool SC will rebrand their club to East County Surf Soccer Club. The club will play the remainder of 2019 as Liverpool SC but will be fully integrated into the Surf Brand by the start of the 2020 Season.

East County Surf is focused on relentlessly cultivating the quality of soccer in East San Diego County. Their immediate vision is to unite the best coaches, players and personnel under the programs and pathways that East County communities deserve. Aligning with Surf provides them a clear opportunity to fulfill those objectives.

East County Surf will remain an independent club but will work closely with San Diego Surf and the other Southern California Surf clubs to build elite development programs for their players and coaches. This partnership will offer East County Surf unmatched access to top level programming in San Diego and nationwide network resources.

East County Surf is a perfect partner for us, they share the same dedication to Surf’s mission of creating the best opportunities and experiences for their players. Our new partnership allows us to provide them with the tools to continue to grow their club and to expand on this mission while offering an elite programming pathway within San Diego,” said Surf’s Brian Enge.  Added Enge, “Surf Cup Sports is committed to building an authentic network of partner clubs in San Diego and throughout Southern California and the team at East County Surf fit perfectly into our community.

While overflowing with talent, the larger East County soccer community has been underserved for decades. Because no true leader has emerged, our families are forced to commute great distances to larger clubs” said Jason Aldous, Director of Coaching at East County Surf. “Our affiliation with Surf will now eliminate that need. It is our singular focus to rise up, set a new precedent and reshape the perception of soccer in East County.

Reinforced with this partnership, we will continue to grow and improve upon the ideals our club was founded on,” said Cathy Gabrielson, Board President at East County Surf. “Under the continued leadership of our phenomenal board and staff,” Gabrielson adds, “we will remain steadfast in our commitment to develop both the person and the player, now greatly enhanced by our affiliation with Surf.

As our Surf Affiliate Program continues to expand, it’s important that we partner with organizations that are run by likeminded Coaches and Administrators as they are dedicated to our mission to provide the best of the best experiences and opportunities for their athletes” said Chris Adams, Director of the Surf Affiliate program.

East County Surf will be able to take advantage of improved player opportunities, coaching development, administrative tools and marketing support – all which allow them to spend more time developing players and winning teams,” added Adams.

For more information on the Surf Affiliate Program, please contact Chris Adams, Program Director.

About Surf:

For over 42 years, Surf has been one of the founding organizations in youth soccer.  With over $7 Million in charitable donations, 16 national championships, and countless professional, collegiate and youth national team players we are forever striving to be the “Best of the Best.” San Antonio Surf joins San Diego Surf and the 20 Surf National Affiliates to comprise what we’re proud to call Surf Nation.